Nollywood actress and producer Ruth Kadiri has shared an empowering message with her colleagues in the industry, urging them to reject undue pressure from producers.
Taking to Instagram, the mother of two criticized producers who demand one million views from actors within a single day, labeling such expectations as unrealistic. She emphasized that the success of a production depends on more than just an actor’s face and argued that one million views should not be considered a benchmark for success.
Ruth wrote:
“Dear Nollywood actors, take the pressure off your shoulders!
Any producer who requires one million views from you in one day has failed! A good production requires more than your face!
One million views is not a standard of success or failure.
Don’t let their ignorance rob you of your joy!
The ones who never invest in anyone are the ones with the most nonsense to say about others.”
Ruth’s message also appeared to take aim at producers who fail to support actors but are quick to criticize.
This isn’t the first time Ruth Kadiri has addressed industry issues. In February, she received praise for introducing new talent in her movies, with many recognizing her efforts to spotlight emerging actors through her YouTube platform. Ruth has also expressed her vision for revolutionizing Nigerian cinema, vowing to create films that audiences would watch willingly because of their quality.
Last year, Ruth pushed back against film critics who labeled her movies as predictable, pointing out that even Hollywood films can be predictable yet still appreciated. Additionally, she urged screenwriters and producers to reduce the dominance of lead actors in films, advocating for balanced storytelling that allows other cast members to shine.
With her bold stance and commitment to change, Ruth Kadiri continues to leave her mark on Nollywood, championing fairness and innovation in the industry.
