Nigerian rapper, singer, and songwriter Chibuzo Nelson Azubuike, widely known as Phyno, has sparked a buzz on social media with his candid revelation about the music industry.
During a recent interview, the Enugu-born artist opened up about his early struggles in the industry and the shocking advice he received to join a cult to boost his career. However, Phyno made it clear that he never opted for the easy path. When friends suggested that he join a cult or make certain sacrifices for fame, he firmly rejected such propositions.
Phyno’s success story was built on self-belief and a relentless work ethic, which eventually paid off.
He took the opportunity to offer advice to up-and-coming artists, emphasizing the importance of avoiding shortcuts to success. Phyno stated, “Some people look at us today and think we got it easy, Not at all. I’ve never loved easy things. Before many people heard of Phyno, I’d had songs that no one knew existed. A couple of friends told me to blow, I must join a cult or sacrifice something or someone, I told them the price was too much. I’ll never do such. I believed in myself and the power of hard work, I started little and today I thank God.”
In the comments section of the interview, many shared their thoughts on the darker aspects of the music industry. Some mentioned how artists like Runtown had faced similar challenges, while others referred to the industry’s rumored associations with groups like the Illuminati.
Phyno’s recent acquisition of 20 units of a detached Terrace building, worth an estimated N1.4 billion, further underscores how his hard work and resilience have paid off in his life and career. The news of his real estate investment was shared by Real Estate Mogul Ned Okonkwo on Instagram, who congratulated him on becoming a landlord and noted that it’s “Landlord season.”

