Despite facing significant challenges in the business landscape, Nigeria remains an attractive destination for Japanese investments, according to Takeshi Oku, Managing Director and Trade Commissioner of the Japan External Trade Organisation (JETRO). His remarks came during the opening ceremony of the Lagos International Trade Fair on Friday.
Oku emphasized that several Japanese companies have established a long-standing presence in Nigeria, and the trade fair presents an opportunity to further expand business ties. “We believe in the Nigerian market. This is our ninth time participating in the fair. Last year, we brought eight companies, but this year, we have increased that number to 41, reflecting our confidence in the Nigerian market,” he stated.
He highlighted Nigeria’s significance as Africa’s most populous country and a gateway to the continent, making it a strategic location for Japanese businesses. Oku expressed optimism about the potential for collaboration with Nigerian startups to create new ventures, stating, “We hope the Nigerian people can enjoy our products.”
JETRO, a government agency focused on fostering trade and investment between Japan and Nigeria, showcases a diverse array of sectors within the Japan Pavilion at the trade fair, including electronics, automotive, food, textiles, and energy-efficient technologies.
Oku also announced that Nigeria will participate in the upcoming Osaka-Kansai Expo next year, which will serve as a global platform for technological innovation and sustainability—key themes that align with both nations’ visions for the future. “We are excited to participate in this event, which highlights the many ways our companies can collaborate for mutual growth,” he concluded.
