The Nigeria Premier Football League (NPFL) has issued a stern reminder to its member clubs regarding the handling of all rights contracts, mandating that they must be vetted by the league before becoming active. This directive follows concerns over breaches of NPFL Marketing codes, particularly involving unauthorized Man-of-the-Match awards.
Davidson Owumi, the Chief Operating Officer of the NPFL, highlighted the issue in a recent memo to the clubs, referencing Rule A7.6 of the NPFL Framework and Rules. “All rights contracts to be entered into by any Club shall first be subject to the vetting and approval of NPFL before execution. This rule serves as a safeguard to help prevent such abuses, and we expect strict adherence moving forward,” Owumi emphasized.
The COO also raised alarms about the rising problem of unauthorized ambush marketing at NPFL match venues. “We wish to draw your attention to the growing incidence of unauthorized ambush marketing activities by unaffiliated brands at NPFL match venues. These actions undermine the league’s marketing efforts and negatively impact the collective interests of the league and its clubs,” he noted.
Owumi urged clubs to adhere to the league’s marketing codes to protect the integrity and commercial value of the NPFL. “We are pleased to see our clubs working to increase their revenue. However, it is crucial that all marketing activities at match venues are authorized by the league to ensure compliance and maintain the league’s commercial value,” he advised.
