Basketmouth, the multi-talented comedian and musician, has expressed his concerns over the soaring costs associated with producing music videos in the industry. He lamented the significant increase in the standard rate for music video production, which has risen from approximately 7 to 7.5 million Naira to a staggering 27 to 30 million Naira.
During an interview on Lagos’s The Beat 99.9 FM, Basketmouth shared his reservations about these rising production costs. He explained that the substantial increase in expenses was the primary reason he opted to create a “holdup” video for the lead track from his upcoming album, “Uburu,” titled “Party,” instead of investing more than 25 million Naira in a traditional music video.
He stated, “The visual we have for my song ‘Party’ with Peruzzi is not an official video. It’s just like a holdup because I did not know that the economy had hit us that badly. 2 years ago, I used to make videos for 7–7.5 million Naira. Now, it is 27–30 million Naira.”
As a result of these increased production costs, Basketmouth decided to opt for a more cost-effective approach to create a video that aligns with his budget while still delivering an engaging visual experience for his audience.
