With less than three weeks remaining until the governorship election in Edo State on September 21, the campaigns are entering their final phase. Political parties are intensifying efforts to promote their candidates and manifestos, aiming to influence voters’ decisions.
However, many parties have shifted focus from addressing substantive issues to engaging in personal attacks and character assassination. This approach has been met with dissatisfaction from Edo voters, who are eager to hear concrete plans for the state’s development and improvements in their standard of living.
Observers note that government is a continuum, and while no administration can solve all issues within its tenure, candidates are expected to present how they plan to surpass the performance of previous administrations. The current trend of personal attacks and counterattacks is seen as counterproductive.
Political parties are urged to refocus their campaigns on issue-based discussions. They should detail their strategies for addressing underdevelopment and delivering the expected benefits of democracy to the people of Edo State.
Campaign rhetoric should avoid fostering animosity and bitterness. Persuasive and constructive dialogue is necessary to win the electorate’s support. As the election approaches, it remains crucial for parties to emphasize their plans and vision for the state’s future, recognizing that the elected governor will serve all Edo people, not just their political party.
A timely shift in campaign strategy could positively impact the outcome and set a cooperative tone for the post-election period.
