MTV Base, a prominent name in pop culture and entertainment, has committed to supporting the Africa Creative Market (ACM) by hosting its ‘Music Day’ event.
The ‘Music Day’ will take place on Friday in Lagos, featuring a series of panel discussions and activities aimed at enhancing the global reach of African music. MTV Base aims to provide a platform for industry professionals, artists, and music enthusiasts to engage and share insights.
Key discussions will focus on strategies for elevating African artists on the international stage, innovative music production techniques, and navigating the rapidly changing music landscape. One highlighted panel, titled “Beyond Borders: Building Global Audiences for African Music,” will include experts offering strategies to help African artists overcome international barriers.
MTV Base emphasized that panelists will provide valuable insights on utilizing social media, forming strategic global partnerships, and maximizing digital platforms to promote African music worldwide.
Another significant panel, “The Art of Sampling: How It Works and When Does It Become Theft?” will explore the legal and creative aspects of music sampling, examining the fine line between inspiration and copyright infringement.
Busola Komolafe, Senior Channels Manager at Paramount Africa, stated that MTV Base is dedicated to shaping the future of African music through meaningful dialogue and strategic expertise at the ACM. “The ACM is the perfect platform to address the challenges and seize the opportunities that will drive African music’s global influence,” she said.
Yetty Ogunnubi, Communications Director for ACM, noted that MTV Base’s participation in Music Day is a significant enhancement for the industry gathering, providing guidance for artists and professionals looking to broaden their global presence.
