Nigerian singer-songwriter and actress Tiwa Savage has revealed that she has no plans to sign upcoming artists, citing the stress and responsibility involved in managing musicians. Instead, she aims to create an ecosystem where African artists can thrive independently.
Speaking in an interview with Forbes Africa on Thursday, Savage explained that handling artists can be overwhelming. “Everyone always asks me, ‘When will you sign an artiste?’ I don’t think I have the gift to sign another artiste, because artistes are stressful. I could just be sleeping, and then I will wake up and my artist is trending for something else,” she said.
Rather than signing musicians, Savage is focused on launching a music school that will equip artists with the skills they need before signing with record labels that can properly support them.
She also emphasized the importance of African artists building their own industry instead of seeking validation abroad. “Why are we trying to break into another market? We should build our own to be the one others try to break into,” she said, highlighting the need for infrastructure, affordable data, and investment in Africa’s entertainment industry.
Beyond music, the ‘Somebody’s Son’ hitmaker is expanding her portfolio, having made her executive producer debut in 2024 with Water and Garri. Looking ahead, she is setting her sights on greater ambitions. “I want to go into my mogul era – billionaire Tiwa Savage,” she declared.
Leave a Reply