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How We’re Empowering Entrepreneurs Through Direct Selling – Quartey, Senior Legal Counsel, QNET’s Sub-Saharan Africa

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QNET, a global leader in lifestyle and wellness e-commerce, is making significant strides in the rapidly evolving direct selling market. With the global industry projected to reach $479.15 billion by 2032, driven by a compound annual growth rate (CAGR) of 7.2%, QNET’s impact in sub-Saharan Africa is proving to be transformative.

Empowering Entrepreneurs Through Direct Selling

In an exclusive interview with *Daily Sun*, Theodocia Quartey, Senior Legal Counsel for Sub-Saharan Africa at QNET, shared insights into the company’s strategic approach and growing influence across the region. Speaking during a recent product exhibition in Lagos, Quartey discussed QNET’s journey, its unique business model, and its commitment to social responsibility. She also highlighted the company’s diverse product offerings and its vision for the future.

QNET’s Business Model and Its Impact

QNET operates through a direct selling model, primarily focusing on lifestyle and wellness products. Unlike traditional retail, QNET’s products are available exclusively online through its e-commerce platform. This model allows individuals to earn commissions by promoting QNET products and referring potential customers.

Quartey emphasized that QNET’s direct selling approach has empowered millions of people in over 100 countries, offering them opportunities for financial independence and entrepreneurial development. Through its business model and e-commerce platform, QNET provides high-quality products that enhance individuals’ well-being and lifestyle, enabling them to pursue their entrepreneurial aspirations.

Key Initiatives in Nigeria

Recently, QNET held product exhibitions in Lagos and Abuja, showcasing its wide range of health and wellness products. These events also served as platforms to educate young people about job scams and provide essential market knowledge, in partnership with institutions like the Federal Ministry of Employment and Labour.

Through its RYTHM Foundation, QNET has implemented the FinGreen financial literacy program, benefiting over 1,300 youth in the past two years. The company also launched the “Say No” campaign, aimed at preventing job and travel scams and educating the public about QNET’s mission and values. This initiative currently runs in Senegal, Burkina Faso, and Nigeria, with plans to expand further.

Partnerships and Technological Advancements

QNET’s partnership with Transblue has been instrumental in reaching the Nigerian market. Transblue has provided critical support, including ensuring timely tax payments, product registration, and certification by regulatory bodies like the National Agency for Food and Drug Administration and Control (NAFDAC).

As a digital pioneer, QNET has fully embraced technology, making its products and opportunities accessible to a global audience. The company’s QNET app allows entrepreneurs to manage their businesses from anywhere, while innovative tools like social and video commerce enable personalized customer service.

Vision for the Future

Quartey emphasized that the recent exhibition is just the beginning of QNET’s expansion in Nigeria. The company is committed to increasing product awareness and providing excellent support through its Transblue offices. QNET remains dedicated to its mission of empowering people, contributing to societal betterment, and creating opportunities for young Nigerians.

Through its direct selling model, technological innovations, and commitment to social responsibility, QNET is not just a company but a community focused on positive change.

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Business

CBN expresses commitment to FX Code

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The Central Bank of Nigeria (CBN) has reaffirmed its commitment to the Nigerian Foreign Exchange (FX) Code, stating that its operations align with the principles of the code.

 

In a statement signed by Governor Olayemi Cardoso, Deputy Governor of Economic Policy Mohammad Abdullahi, and Director of the Financial Markets Department Dr. Omolara Duke, the apex bank emphasized that its decision follows a review of the FX Global Code and recognition that the code represents a set of principles widely acknowledged as good practice in the foreign exchange market.

 

The statement confirmed that the CBN acts as a regulator to market participants as defined by the code and is committed to overseeing FX market activities in a manner consistent with its principles.

 

“To this end, the Bank has taken appropriate steps, based on the size and complexity of the FX Market, and therefore aligns its roles with the principles of the Code,” the statement added.

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FG launches electronic asset register to boost investment

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The Federal Government has launched a national electronic assets register to provide real-time access to information on government-owned assets, aiming to enhance transparency and attract more investments into the country.

The digital registry was introduced by the Accountant General of the Federation, Dr. Oluwatoyin Madein, during an event that also featured the unveiling of a compendium of FAAC allocations to federal, state, and local governments from 2020 to 2023.

Madein described the initiative as a major milestone in improving public resource management, emphasizing that it is essential for financial sustainability and integrity. She stated that the project aligns with the government’s commitment to transparency and accountability in handling public funds and assets.

She noted that giving citizens access to information about public asset management would increase government accountability. “Whether it is infrastructure, equipment, or other public property, every asset must be accounted for,” she said.

The real-time access provided by the digital register is expected to support policy formulation, budgeting, and planning. Madein explained that by having a clear understanding of the government’s assets and their conditions, policymakers can make more informed decisions on resource allocation, investment management, and potential privatisation or public-private partnerships (PPPs) for underutilized assets.

She added that the initiative also aligns with international best practices, supporting Nigeria’s adoption of the International Financial Reporting Standards (IFRS) and the International Public Sector Accounting Standards (IPSAS). These standards will help strengthen the credibility and integrity of the country’s financial statements.

On the compendium of FAAC allocations, Madein stated that it provides a detailed breakdown of revenue distribution to the three tiers of government and serves as a valuable resource for policymakers, researchers, and the general public.

Minister of State for Finance, Doris Uzoka-Aniete, who officially unveiled the compendium, praised the Accountant General’s efforts in promoting transparency and accountability. She described the electronic asset register as an important tool that will help determine the real value of Nigeria’s assets and create opportunities for local and foreign investment.

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Tariff increase will push available power generation to 7,000MW — Minister

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Minister of Power, Chief Adebayo Adelabu, has stated that the proposed electricity tariff increase will help boost Nigeria’s available power generation capacity to 7,000 megawatts (MW). This comes after the country recorded its highest-ever available power generation of 6,003MW and a peak evacuation of 5,801.84MW last week.

 

In a statement issued by his Special Adviser on Strategic Communication, Bolaji Tunji, Adelabu emphasized that tariff regularization is crucial for unlocking the sector’s full potential and sustaining ongoing improvements in power generation and distribution.

 

“To sustain these improvements, the government would have to pay down the tariff shortfalls of N1.94 trillion for 2024 and address legacy debts of N2 trillion to the GENCOs,” the minister said. He added that continued tariff reforms are necessary to ensure that consumers start paying for the energy they consume.

 

Adelabu reiterated the government’s intention to raise electricity tariffs for customers in Bands B, C, and D as part of efforts to enhance the sector’s liquidity and reduce subsidy obligations. The planned tariff hike is expected to narrow the gap between Band A customers—who currently pay higher rates—and those in lower bands.

 

The minister noted that Nigeria recently set another milestone with a daily maximum energy output of 128,370.75 megawatt-hours (MWh), attributing these achievements to ongoing reforms and infrastructural upgrades in the sector.

 

“We are thrilled to announce these historic milestones in Nigeria’s power sector,” Adelabu stated. “These achievements represent a brighter future where businesses can thrive, households can enjoy uninterrupted power supply, and the economy can grow sustainably.”

 

According to the minister, recent improvements result from collaborative efforts by the Federal Ministry of Power and key stakeholders to address longstanding challenges in the sector. These include the rehabilitation and upgrading of transmission and distribution networks, implementation of innovative technologies to enhance efficiency, and policy reforms aimed at improving accountability and sustainability.

 

While celebrating these milestones, Adelabu called for continued support from state governments, private sector stakeholders, and the general public. He stressed the need for collective action to sustain the momentum and build upon the progress made.

 

With power generation at a record high and tariff reforms on the horizon, stakeholders are hopeful that Nigeria’s electricity supply will see lasting improvements, ensuring stable and reliable power for businesses and households nationwide.

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