Foreign
Market segments unlock China’s consumption potential

Consumer market in China saw continuous recovery in the first half of this year as the country’s economy registered a stable performance and sound momentum for growth. In particular, some commodities that satisfy people’s needs for consumption upgrading witnessed fast growth in sales.
As consumption upgrading gains momentum, market segmentation is attracting more attention, said Zhao Ping, vice president of the Academy of China Council for the Promotion of International Trade, noting that consumption of individualized and diversified goods and services will become an important trend in consumption growth.
According to relevant research reports, the total value of many market segments, including young adults living in China’s small cities, female consumers, and elderly consumers, has reached one trillion yuan (about $154 billion), demonstrating strong consumption potential.
Compared with people in China’s first- and second-tier cities, residents in the country’s small cities are more willing to spend and more capable of spending due to many factors, including the fact that their necessary living expenses take up a relatively smaller part of their disposable income, indicated a report on consumption power of young adults in China’s small cities released by Chinese weekly news magazine Outlook Weekly last year.
Apart from young adults in small cities, the country has seen various new consumer groups emerge constantly.
In the process of consumption upgrading, consumer market is divided mainly by geographic location, family stage, gender, and income, with single consumers, female consumers, and elderly consumers representing typical market segments, according to Zhao.
Yang Yang, a 35-year-old resident in Yangpu district, east China’s Shanghai, lives in a rental apartment, orders one serving of takeout food online, watches videos after work, and takes online courses at weekends. Yang has lived in Shanghai in this way for 12 years.
Single consumers like Yang have considerable potential for consumption, according to a report released by a research institute, which suggested that 42 percent of single consumers are willing to spend money on themselves, higher than the proportion of 27 percent among non-single ones.
E-commerce platforms have launched marketing campaigns targeting different consumer groups to stimulate consumption during holidays and festivals. Thanks to such campaigns, the sales of makeup kits on an e-commerce platform rose 13 times year on year around this year’s International Women’s Day, and products like children’s balance bike, safety seat, and camping tent recorded obvious growth in sales around the International Children’s Day.
Senior consumers represent an important part of China’s consumer market. It’s predicted that the number of senior citizens in China will exceed 300 million during the next several years. The group also has huge potential for consumption.
As their ideas about life change and their living standards improve, consumption structure of senior citizens in the country shows trends toward such traits as high quality, diversification, individualization, and convenience.
Consumption upgrading in China is driving further segmentation of market. Since working as migrant workers and the popularity of the Internet have offered young adults in small cities broader access to all kinds of latest information, their demand for quality products and services has increased significantly, said an executive of an e-commerce platform.
Home appliance industry is undergoing a transformation, during which smart and health-enhancing products are the new hits in the home appliance market among consumers in counties and townships, according to the executive.
Consumption upgrading is indicated by the phenomenon that all consumer groups show increasing demand for products of higher quality, according to Ren Xingzhou, a researcher with the market economy research institute of the Development Research Center of the State Council.
Market segmentation is becoming more and more important during consumption upgrading, Ren pointed out, noting that businesses and industries that better grasp the needs, behavior, and other characteristics of their customers will achieve better development.
Data from China’s National Bureau of Statistics (NBS) show that the online retail sales of the country’s physical commodities grew by 18.7 percent year on year during the first six months this year, with the growth rate 4.4 percentage points higher than that of the same period last year.
The country’s courier sector, which is closely related to online shopping, enjoyed rapid development during the same period. According to data from the NBS, as of the beginning of July, the volume of parcels handled by China’s courier sector surpassed 50 billion, which was close to the annual business volume of the year 2018.
Fast growth in online retail sales has helped collect massive consumer data. “You can see the characteristics of different consumer groups through this data. For example, compared with other groups, young people’s consumption features greater diversification and social functions,” said Li Mingtao, head of the research institute of China International Electronic Commerce Center.
By understanding the consumption needs of different consumer groups and then adjusting products and services to match demand with supply, enterprises can embrace more opportunities for development, according to experts.
By Lin Lili, People’s Daily
Foreign
China’s new chapter in global innovation

By Gu Yekai, Liu Yiqing, People’s Daily
At a smart construction project site managed by China State Construction Engineering Corporation, a quiet technological revolution is underway. Amid cranes and concrete, engineers are deploying advanced artificial intelligence (AI) systems that could fundamentally reshape the construction industry.
Li Fengjian, an AI specialistwith Xianyuan Technology, detailed how the company’s latest intelligent system – built on a large model – adapts to complex construction environments.”Engineering machinery equipped with intelligent agents can adjust its operations automatically in response to weather conditions,” Li explained, adding that a spatiotemporal sensing network further enhances the system, providing real-time tracking of both personnel and materials throughout the construction site.
In February this year, Xianyuan Technology rapidly integrated its self-developed model with DeepSeek-R1, effectively blending a general-purpose framework with industry-specific models. This integration, Li noted, has produced a solution capable of delivering expert-level performance in challenging, dynamic environments. The firm is based in the Shanghai Foundation Model Innovation Center, aburgeoning AI incubator that now hosts over 200 innovative enterprises.
China’s technological transformation extends well beyond the construction sector. Overthe past three decades, the country has evolved from its initial forays into internet connectivity to becoming a key player in global digital innovation.
Here, a steady stream of technological innovations are emerging, from the early days of emails and web browsing to the cutting-edge technologies represented by DeepSeek and the dynamic evolution of social media.
Wu Jianping, an academician at the Chinese Academy of Engineering and headof the Zhongguancun Laboratory, pointed out that while China had introduced only one internet standard before 2005, it now contributes to over 200 worldwide. Such strides illustrate the country’s concerted push toward high-level technological self-reliance – a journey marked by both persistence and determination.
Beyond the digital realm, China is makingsignificant inroads in aerospace, new energy, and other high-tech sectors. It has transitioned from being a follower to standing shoulder-to-shoulder with global leaders, and in some areas, even taking the lead. Wu attributed these achievements to a dynamic ecosystem of policy reforms and talent cultivation that encourages creativity and technical expertise at every level.
Amid intensifying international competition, collaborative research and the integration of new technologies with traditional industries are central to China’s high-quality economic development.
Mei Linhai, a researcher at China’s State Key Laboratory of Cognitive Intelligence, remarked that the age of AI calls for continuous exploration. “In this era, everyone is an innovator. Only by persistently pushing the boundaries can we remain at the forefront of both technological and industrial development,” Mei observed.
In the field of general-purpose AI, Mei emphasized that independent innovation is paramount. He advocates for a self-driven industrial ecosystem that leveragesbreakthrough technologies to boost productivity and unlock new possibilities, Mei said.
Foreign
Chinese democracy in action:a village bench meeting shapes national law

By Wei Zhezhe, Liu Botong, People’s Daily
In a modest corner of Jiangmen, south China’s Guangdong province, residents of Weidong village are experiencing firsthand a form of democracy that starts at the grassroots level and reverberates all the way to Beijing.
Wu Tengxin, a local villager who relies on a scooter for daily mobility after contracting polio, recalls a time when the village’s public spaces were ill-equipped for people with disabilities. Now, thanks to a simple suggestion made during a meeting, his everyday life has changed.
In November 2022, a team from a local legislative outreach office – a branch of China’sNational People’s Congress (NPC) – visited Weidong village and set up a “bench-style meeting.” Residents, including the elderly and those with disabilities, gathered to voice their concerns about inadequate accessibility.
Amid the conversation, Wu offered a straightforward proposal: “I hope rural accessible facilities can be improved to make mobility easier for people with disabilities and the elderly.” His words were relayed verbatim to lawmakers.
The response was swift. On June 28, 2023, at the third session of the 14th NPC Standing Committee, legislators passed a law on building a barrier-free living environment. The law stipulates that improvements”shall align with social and economic development levels, coordinate urban and rural progress, and gradually narrow the gap in infrastructure between urban and rural areas.”
Today, Wu observes that the village’s main roads and public squares have been upgraded with accessibility features that make getting around considerably easier.
This episode illustrates what Chinese officials call “whole-process people’s democracy” – a system where citizen input is woven into every stage of policy development.
Jilie Ziri, head of Abuluoha village in Butuo county, southwest China’s Sichuan province, remarked that for young generations in China, democracy has become a lived experience. “Villagers are the masters of village affairs,” he said, emphasizing how active villager participation has injected new vitality into local governance.
Experts point to consultative democracy as a cornerstone of this process. Tao Kaiyuan, vice chairman of the Central Committee of the China Association for Promoting Democracy and vice president of the Supreme People’s Court, underscores the important role of the Chinese People’s Political Consultative Conference, whose members hail from every stratum of society and bring a wealth of expertise and connections.
Their regular forums, field research, and public consultations have created robust channels for citizens to contribute ideas and forge consensus.”This approach gathers collective wisdom and transforms public voices into policy,” Tao said.
Another crucial manifestation is the effectiveness of China’s political party system. Under the leadership of the Communist Party of China, Chinese democratic parties actively fulfill their duties, offering recommendations that often translate into concrete policy decisions. This integrated approach demonstrates the unique strengths of China’s political system and the advantages of whole-process people’s democracy.
Tao emphasized that whole-process people’s democracyhas evolved into an efficient and dynamic democratic practice – one that not only reflects the essence of socialist democracy but also presents a pioneering model of political civilization, contributing Chinese wisdom and solutions to global governance and democratic development.
Foreign
Chinese modernization: blueprint for global progress

By He Yin, People’s Daily
At China’s recent annual “two sessions,” Chinese modernization once again captured global attention. International observers are closely following a range of new measures designed not only to accelerate Chinese domestic transformation but also to unlock fresh opportunities for global development.
They believe that Chinese modernization, built on a foundation of openness and cooperation, will continue to yield global benefits with each new milestone.
Today, China stands as a formidable force in the global economy – accounting for around 18 percent of the global economy and nearly 30 percent of world manufacturing output. Year after year, the nation has contributed about 30 percent to global economic growth. With import and export records with almost all countries and regions designated in the United Nations Statistics Division, the country is a major trading partner for more than 150 countries and regions. In 2024, its exports to over 160 countries and regions saw growth.
Often hailed as the “world’s largest developing country,”the “second-largest economy,””world’s factory,””global market,” and “innovation powerhouse,” China is increasingly viewed as a beacon of stability and progress.
In recent years, high-profile events such as the seventh China International Import Expo – where intended deals exceeded $80 billion – and the establishment of over 1.239 million foreign-invested enterprises have reinforced the nation’s reputation as a vast, dynamic market.
Meanwhile, policies encouraging Chinese companies to “go global” have seen a steady stream of new technologies, goods, and services permeate international markets, knitting the country ever tighter into global value chains and bolstering its commitment to win-win cooperation.
The influence of Chinese modernization is evident far beyond its borders. In the Central African Republic, President Faustin-Archange Touadera has repeatedly screened China’s political documentary Carry the Reform Through to the End for cabinet discussions, while officialsin Uzbekistan are adapting China’s poverty-reduction experience to suit their national context. These moves challenge the assumption that modernization must follow Western models, suggesting that China’s alternative pathway offers a viable route to development.
Beyond economic growth, Chinese modernization is increasingly celebrated for its potential to foster win-win cooperation and shared prosperity.
Under the Belt and Road Initiative (BRI), for example, Kazakhstan secured its first maritime access and Laos launched its first modern railway. Support from the Global Development and South-South Cooperation Fund has propelled over 160 projects, benefiting more than 30 million people. Moreover, China has given all the least developed countries with which it has diplomatic relations zero-tariff treatment for 100 percent tariff lines, signaling its commitment to an open and inclusive global economy.
China’s modernization agenda also tackles global challenges head on. In response to global environmental risks, China advocates for building a community of all life on the Earth. To bridge the digital and AI divide, it has launched the AI Capacity-Building Action Plan for Good and for All to ensure that technological advancements benefit every corner of the globe.
On the security front, China continues to promote dialogue and reconciliation in conflict zones while engaging in multilateral security collaborations, reinforcing its reputation as a nation committed to peace and stability.
By proposing initiatives such as the Global Development Initiative, the Global Security Initiative, and the Global Civilizations Initiative, China is not just charting its own course toward modernization but championing an equal and orderly multipolar world and a universally beneficial and inclusive economic globalization – one that seeks to ensure that no nation is left behind on the path to prosperity.
The global appeal of Chinese modernization is far from accidental. Decades of reform and opening up have accelerated its development while enabling the country to contribute to global governance. On the international stage, it has taken on a leadership role – actively shaping global norms, building a community with a shared future for mankind, and advancing world peace and development. By sharing its successful experiences and technological advancements, the country seeks to help other developing countries chart their own courses toward progress.
With over 1.4 billion people engaged in this modernization journey – a number that surpasses the total population of all developed countries combined – China’s approach is redefining the global modernization landscape. For China, modernization is not solely a national endeavor but a blueprint for global progress – a vision that promises a more inclusive future for all.
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